Studi kasus pada GARDEN PERMATA HOTEL BANDUNG
Oleh: Asrofah dan Sersanita
Manajemen Pemasaran Politeknik Pos Indonesia
(Artikel Dipublikasikan pada ; ProMark Vol.1 No.1 Juni 2010, hal.39-49)
ABSTRACTTo get effective communication, marketer need to understand important thing that based in process of communication. Although not in direct it can be effect in purchasing. Advertising become a media for help effective marketing in communication between company and consumen, and also as expedient to fight in competition. In where condition of competition bussines more crowded, especially in Hotel case, its can be see through in many city a lot of hotel build in many place, include in Bandung. Garden Permata Hotel Bandung is one between another hotel with classification 4 star, that live at Leumahneundeut Street No.7 Sarijadi, Bandung. To promote Garden Permata Hotel do with many activity to make possitive estimation of consumen after change a name of hotel, strategy is to use advertising. Therefore its needed to do research after advertising to know respect a consumen after change a name of hotel. Research is doing with flyering a quesioner to 100 responden through convenience sampling technic. Analize technic in data that used is analize descriptive with use a software SPSS 12 for window. And to category estimation of consumen do by statement Panuju to secure high category, medium, and low which classification in 5 class.
Artikel lengkap dikompilasi oleh/hubungi :
Kanaidi, SE., M.Si (Penulis, Peneliti, PeBisnis, Trainer dan Dosen Marketing Management). Begitu juga bagi teman-teman yang Artikelnya akan dimuat pada Jurnal tersebut, e-mail ke : kana_ati@yahoo.com atau kanaidi@poltekpos.ac.id
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